Famous Original
New York City
Welcomes You Always

An international destination marketing campaign.

Out of Home

An online component called “My Famous Original New York City” was created to allow visitors to plan trips to New York City based on their interests. Users create filters based on their affinities, and are served up events and attractions based on their own traveling profile.

In order for our travel partners to make their own ads using our in-house creative, we supplied them with a tool kit of all the needed assets, as well as this Tool Kit Style Guide, which I designed and wrote a lot of the copy for.