DESIGN / ART DIRECTION / WRITING
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How to Drive like a New York Asshole

A book. By me.

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In a past life, I was a man-in-a-van mover in New York City. Every day of work meant I had to battle traffic, dodge potholes, gun it over bridges, and commit many minor traffic violations—all in an effort to move efficiently across the beautiful mess that is The Five Boroughs.

Through this experience, I have become fluent in the idiosyncrasies of New York driving. In an effort to share this knowledge with the world, I have created this book, How to Drive Like a New York Asshole, which is written, illustrated, and designed all entirely by me.

How to Drive Like a New York Asshole is a treasure-trove of tips and tricks for the New York driver, including how to double park, do’s and don’ts for leaving your vehicle in front of a fire hydrant, how to successfully cut people off, and much, much more.

← to view the entire book, please scroll horizontally in this area→

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The book was created to be used in the promotion—and larger branding effort—for a used car dealership in Gowanus, Brooklyn called New York’s Best.

Buyers of a used car would receive a goody box full of Best-branded goodies, including the How to Drive Like A New York Asshole book.

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NY-Best-Logo

The book was created to be used in the promotion—and larger branding effort—for a used car dealership in Gowanus, Brooklyn, called New York’s Best.

Buyers of a used car would receive a goody box full of Best-branded goodies, including the How to Drive Like A New York Asshole book.

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Some swag.

 
 

A few proposed ads.

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